Google’s Logo a Dedication to the Barcode (Patent 2,612,994)
If you’ve been to Google’s homepage today you might have seen Google’s new barcode logo. Google has been well known to display special logo’s for special events. However, this logo’s special event maybe a little harder to determine.
Google’s logo today is a simple barcode which honors the 57th anniversary of the first patent on a barcode. Google’s homepage barcode was probably created using its own barcode project titled ZXing, which is an open-source, multi-format 1D/2D barcode image processing library. Several outlets are reporting that Google’s barcode spells out “Google” using code 128 (which is just a way of encoding standard ASCII character strings (ie. A-Z, a-z, 0-9, etc.) into a barcode).
The original barcode patent was filed on October 20, 1949, and was issued to Norman J. Woodland and Bernard Silver on October 7, 1952. This patent is drawn to:
“The art of article classification and has particular relation to classification through the medium of identifying patterns. It is an object of the invention to provide automatic apparatus for classifying things according to photo-response to lines and/or colors which constitute classification instructions.”
As seen in the patent drawings above, the first barcode was vastly different than the popular versions used today. In fact, the inventors anticipated using a circular barcode (see Fig. 10) in addition to the horizontal barcodes that are still in use today.
Barcodes were first implemented as a means to label railroad cars, but this method of use was not widely successful. Current barcodes can be read by optical scanners (known as barcode readers) or scanned from an image using special software. Most people are probably familiar with barcodes being used to automate the supermarket checkout system, but they are also used on tickets to theatres and arenas, on items to track movement (rental cars, luggage, mail and nuclear waste) and have even been placed on bees to track mating habits.
For those interested in seeing past Google holiday and special event logos you can do so here.
October 7, 2009
You will be asked to log in before the comment is saved.
About Noro IP Blog
Do you know of a unique invention, celebrity patent, or IP news that should be featured in our blog? Send an email to PatentSpecialist@NoroIP.com with your idea.
Disclaimer: No information on this blog is intended as legal advice or to substitute for legal advice and is offered for informational purposes only.
- ► August (4)
- ► July (4)
- ► June (3)
- ► May (4)
- ► April (2)
- ► March (4)
- ► October (1)
- ► September (2)
- ► July (1)
- ► June (5)
- ► May (1)
- ► April (3)
- ► March (4)
- Important Patent Search and Patent Application Terms
- Got an Ohio Patent? Win an Award!
- Sarah Palin Denied Trademark over Technicalities in Application
- What's the Difference Between a Patent Lawyer and Patent Agent?
- Win $10 to Starbucks! Add a Blog Comment Feb-March
- Noro IP Nominated for Best New Internship Category
- ► January (2)
- Win $10 to Starbucks! January Comment Contest
- Celebrity Patents: Walt Disney – Disney World Takes a 360° Turn
- Santa Claus Visit Kit Patent US 7,258,592
- WIN $10 TO STARBUCKS! Holiday Blog Contest
- Apple Attacked by Technology Opponents
- Top 10 US Patent Application Leaders - Dec. 6, 2010
- Noro IP Featured in Cleveland Business Connections Magazine
- ► November (3)
- ► October (5)
- ► September (1)
- ► July (2)
- ► June (1)
- ► December (7)
- ► November (1)
- Tavern on the Green Trademark Lawsuit in New York
- USPTO Rescinds Rules Regarding the Patent Regulations Package
- Crazy Inventions: Pedal Operated Mower (US Patent 4,455,816)
- Google’s Logo a Dedication to the Barcode (Patent 2,612,994)
- How to Conduct a Patent Search
- All Atwitter About Twitter (Twitter v. TechRadium)
- Celebrity Patents: Michael Jackson Anti-Gravity Lean Shoes (US Patent 5,255,452)
- ► August (3)